Google announced two voluntary upgrades to Performance Max for Dynamic Search (DSA) and Google Display (GDA) advertisers.
The AI-driven platform optimizes performance across channels by allowing users to customize their inputs, making it more responsive to individual business needs.
Advertisers have seen an average increase of 15% – 20% in conversions after upgrading to a unified campaign strategy.
Keywordless AI Technology
One of the recent enhancements in Performance Max prevents your campaign from serving ads on traffic related to certain brands. This would offer more control over search results.
Advertisers can now specify landing page URLs or exclude certain URLs at the campaign level, offering greater customization via brand settings.
Fang Fang, Global Head of Online Marketing, shares how Shopee benefited from the Performance Max upgrade and keywordless AI technology.
“At Shopee, we are always looking for new ways to improve our platform and services to better serve users. Upgrading to Performance Max has allowed us to access the latest keywordless AI technology to drive better results on Search, leading to an 11% lift in conversions at a 5% lower CPA. This enables us to run effective campaigns that connect users to our sellers, enhancing their overall shopping experience.”
Ads With Inventory Awareness
An exciting upgrade feature includes inventory-aware ad serving, which ensures your out-of-stock pages do not serve with search ads.
This is done automatically, without requiring extra work from the advertiser.