Google looks like it will discontinue the direct ordering option with the Order with Google button by the end of June 2024. This will impact third-party food delivery sites, such as DoorDash, GrubHub and Uber Eats.
I assume Google will instead link to third parties and not directly integrate with them in the search interface.
Claudia Tomina received this notification from GrubHub and posted about it on X saying, “Google is discontinuing GFO in June 2024. The option to order from third parties via Google Business Profile “order now” button will no longer exist. Instead they will be directed to the provider’s site.”
The email reads:
No more direct ordering with the Order with Google button.
These third-party sites include DoorDash, GrubHub, and Uber Eats. While this button made the process extremely convenient for hungry customers to order with just a few taps, Google will be unraveling this integration by the end of June 2024.
The order with Google like buttons I believe came around 2020 with controls coming later. They come in various treatments but here is an example of one:
So expect them to go away in June 2024.
