Google has announced the completion of its spam update rollout, which began on March 5, alongside a core update.
The spam update, which took approximately two weeks to deploy fully, targeted scaled content production, expired domain misuse, and authority abuse.
The core update, which incorporates the “Helpful Content” evaluation into the core algorithm, is still ongoing and is expected to take around four total weeks to complete.
Spam Update Rollout Completed
On March 20 at 6:09 PDT, Google confirmed that the spam update rollout had concluded.
The announcement came via an update to Google’s Search Status Dashboard.
This marks the completion of an update designed to combat low-quality, spammy content, particularly content generated by AI and websites that abuse their authority by renting out subdomains and directories to third parties.
Impact On Websites & Search Results
The completion of the spam update rollout brings new clarity to the search landscape, as publishers and SEO professionals can now assess the full impact of the changes.
Early data from SISTRIX revealed significant gains and losses across various domains, with some websites experiencing a complete removal from Google’s search index.