Google Search has started to roll out the second broad core update of the 2023 year, and this one is named the August 2023 broad core update. It started on August 22, 2023, at about 1:30 pm ET and as you know, can take about two weeks to roll out. I will add, this update has not yet been seen as a big update but it has only been about 12 hours since it launched.
Google wrote it, “Released the August 2023 core update. The rollout may take up to 2 weeks to complete.” Here is the tweet with the announcement:
Today we released the August 2023 core update. We’ll update our ranking release history page when the rollout is complete: https://t.co/sQ5COfdNcb
— Google Search Central (@googlesearchc) August 22, 2023
We had an unconfirmed update this weekend where SEOs saw some big swings. Who knows, maybe that was some early testing, but I assume Google would say it is unrelated if I asked the company. We report about a lot of unconfirmed Google search ranking updates here.
So far, the update has not made too much movement in the rankings from what I am tracking. There was a lot of chatter with the unconfirmed update but so far, I am seeing not much in the form of new chatter in the past 12-hours or so. Plus the tracking tools are not showing big changes today, compared to yesterday.
We will keep an eye on this update over the coming days and keep you updated on what the SEO community is noticing. But so far, it seems to have started slowly.
Please remember that these updates can take about two weeks to roll out, and sometimes, the changes you see within the first few days are not where things stick. So be patient and wait for the roll-out to complete before panicking.
Google August 2023 Core Update
Here are the most important things that we know right now in short form:
