Google has released version 2.0 of Google Ads Editor and as promised, this version comes with support for Performance Max campaigns. Google also jumped from version 1.8 directly to version 2.0 (which I expected) with this release.
In addition to the performance max campaign support, Google also updated the new user onboarding for Ads Editor, added custom actions and action triggers, new supported recommendations, conversion goals, and much more. Here is the full list:
Performance Max campaigns
Google Ads Editor 2.0 fully supports Performance Max campaigns, asset groups and product groups.
Updated onboarding for new users
When a new user runs Editor for the first time, a sequence of tips is shown, pointing out important parts of Editor UI with brief explanations. The tips could be recalled at any time by clicking Help, then Tutorials, then New user introduction.
The set of tips covers a variety of Google Ads Editor features including the following:
- How to work with images
- Recommendations