Jetpack announced a free WordPress writing tool called Write Brief With AI that improves the clarity and conciseness of content. The AI writing assistant is based on an internal tool used at Automattic and is now available without limitations regardless of whether a user is subscribed to Jetpack AI Assistant or not.
Write Brief With AI Is Free
The new AI tool started as an internal writing tool used at Automattic, the company behind WordPress.com, Jetpack, WooCommerce, and other companies. They are now integrating as part of the Jetpack AI plugin. Although Jetpack AI is a premium plugin (with a limited free trial), the functionality and usage of Write Brief with AI is available to all users both free and paid.
What It Does
The new Jetpack AI writing tool does three important things that can improve engagement and the overall quality of the content.
- It measures the readability of the text.
- Flags long-winded sentences.
- Highlights words that convey uncertainty.
Importance Of Readability
Readability and a direct writing style are important for clearly expressing the content’s topic, which can indirectly benefit SEO, conversions, and engagement. This is because clarity and conciseness make the topic more evident and easily understood by search algorithms.
Why Removing Uncertainty Is Important
Regarding flagging words that sound uncertain, that has the effect of encouraging the writer to consider revisions that make the content more definitive and confident.
Here are examples of how confident writing improves content:
Example 1
This sentence expresses uncertainty:
I think we should consider expanding our marketing efforts.
