According to information obtained by Fortune and confirmed by Elon Musk, X plans to remove headlines and descriptions generated when you share a link in a post.
This is coming from me directly. Will greatly improve the esthetics.
— Elon Musk (@elonmusk) August 22, 2023
Future X posts with links are reported to display an image without added text, providing no context except for a URL overlay.
Clicking on the image will direct users to the full article on the publisher’s site.
The change, confirmed by Musk, is primarily designed to shrink the height of tweets to fit more posts on screen.
The Future Of Twitter Cards
The Twitter Cards format, which includes an image, headline, and a brief article description, adds context to links shared on the platform when tweets were limited to 140 characters.
Content publishers could rely on tools, such as third-party WordPress plugins, to customize the information appearing on social media when readers share an article link.