Every marketer (analyst, researcher, etc.) knows that solutions offering competitive intel typically have more extensive data coverage for larger sites.
While you definitely want to get insights about the top market players in your niche, no competitive and market analysis is complete without a proper look at smaller brands.
After all, a niche player today could be the industry game-changer of tomorrow. Consider Tesla, initially an outsider brand, they’ve gone on to reshape the face of the automotive industry and are now the sixth company in US history to hit the $1 trillion market cap.
That’s why we’ve decided to look at the fastest-growing industries within the small-to-medium segment for the past few years – to see where their growth drivers come from and pinpoint their key market traits.
About the study
Taking OECD’s small-to-medium business criteria as the guiding principle to define SMB brands, we’ve made sure all the sites within our scope of analysis belong to companies that have:
- Up to 500 employees;
- From $500K to $10M in annual revenue.
We then used company information from Crunchbase to get a scope of 150,000 sites that are all a part of the global SMB segment.
To run this study, we’ve turned to our .Trends solution to analyze global traffic and growth patterns within these 150,000 domains since the early start of the pandemic, from 2019 up to now. Without any further ado, let’s look at the fastest-growing industries in SMB and unwrap their key characteristics.
The 10 Fastest-Growing Industries in SMB Since the Pandemic
Our analysis showed that throughout 2021, site traffic within the SMB segment increased overall. But some industries demonstrated more prominent growth patterns:
The 10 Fastest-Growing Industries in SMB, Global