Social

In a recent interview, Rene Ritchie, YouTube’s creator liaison, sat down with Todd Beaupre, YouTube’s growth and discovery lead, to discuss the algorithm’s future and its implications for creators in 2023. Beaupre shares many insights that…

Three platforms dominate short-form video content: TikTok, Instagram Reels, and YouTube Shorts. A recent study conducted by Social Insider dives into the performance stats of these platforms, analyzing key metrics to determine which comes…

In a recent announcement, YouTube confirms discontinuing its Stories feature, a tool similar to Snapchat’s and Instagram’s disappearing messages. The feature, which allowed creators to post updates that would remain live for seven days,…

Are you interested in the new social media platform aiming to compete with Twitter? Bluesky is a decentralized social network led by CEO Jay Graber, with Twitter co-founder Jack Dorsey on its board of directors. What Is Bluesky? In December…

YouTube is introducing 30-second non-skippable ads for connected televisions (CTVs), merging two consecutive 15-second ad slots into a single longer-form ad. Responding To A Shift in Creation & Consumption The format of YouTube content…

In an unprecedented move, Montana Governor Greg Gianforte has signed a bill banning the popular social media app TikTok from the state. The law, the first in the United States, is expected to set the stage for potential legal disputes and…

In another Big Tech move to redefine digital advertising with artificial intelligence (AI), Meta announced several AI-powered tools to enhance business performance and streamline ad processes. From the AI Sandbox to upgraded features in the…

YouTube is taking a surprising step with an experiment to block ad blockers. A Reddit user first noticed the experiment when they encountered a pop-up message stating, “Ad blockers are not allowed on YouTube” while trying to watch monetized…

When you think of social media marketing, the minds of most practitioners will generally go to sites like Facebook, LinkedIn, and – more recently – TikTok. But off that beaten path is Reddit, a surprisingly large, robust, and intriguing…

On Monday, May 1, the annual YouTube NewFront showcased new ways to build awareness with YouTube Shorts to reach Gen Z. The brands, agencies, and media buyers who attended the event at Google’s Pier 57 in New York City were just beginning…