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What You Need To Know In 2023

In a recent interview, Rene Ritchie, YouTube’s creator liaison, sat down with Todd Beaupre, YouTube’s growth and discovery lead, to discuss the algorithm’s future and its implications for creators in 2023. Beaupre shares many insights that…

YouTube Stories To Be Discontinued

In a recent announcement, YouTube confirms discontinuing its Stories feature, a tool similar to Snapchat’s and Instagram’s disappearing messages. The feature, which allowed creators to post updates that would remain live for seven days,…

TikTok Faces State-Level Ban In Montana

In an unprecedented move, Montana Governor Greg Gianforte has signed a bill banning the popular social media app TikTok from the state. The law, the first in the United States, is expected to set the stage for potential legal disputes and…

A Guide To Getting It Right

When you think of social media marketing, the minds of most practitioners will generally go to sites like Facebook, LinkedIn, and – more recently – TikTok. But off that beaten path is Reddit, a surprisingly large, robust, and intriguing…

YouTube NewFront 2023 Showcased Shorts

On Monday, May 1, the annual YouTube NewFront showcased new ways to build awareness with YouTube Shorts to reach Gen Z. The brands, agencies, and media buyers who attended the event at Google’s Pier 57 in New York City were just beginning…

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