Social

TikTok is adding a new feature that will allow users to credit video creators and trend originators. By allowing users to tag, mention and credit a video in posts, it will encourage people to credit their sources of inspiration. Currently,…

Back on Feb. 11, 2022, the marketing team at SE Ranking, then located in Kyiv, Ukraine, invited me to give an online presentation about my Search Engine Journal article entitled, “Video SEO: 10 Steps to Optimizing Videos for Search and…

Meta released its latest widely viewed content report showing what the most popular posts were for the second half of 2021. In addition, the report includes statistics about content that tends to be shared, a list of most popular domains,…

On a day when most of Madison Avenue was focused on the TV Upfronts, TikTok launched Branded Mission this morning. It’s an innovative (and subversive) way for brands to crowdsource authentic (and creative) content from the TikTok community.…

If you are looking to make an impact in your business with your SEO strategy, influencer marketing is one of the most efficient techniques to increase reach, engagement and influence traffic and conversions.The State of Influencer Marketing…

Do you have a small- to medium-sized business? As you know, to stay competitive in any market, you must stay one step ahead of your competitors. One way to stay ahead of your rivals is to analyze their traffic and demographics. If your…

TikTok has launched a new tool that surfaces insights marketers can use to target different demographics around the world. With TikTok Insights you can learn more about your audience’s behavior, their interests, and their general sentiment…

YouTube gives creators another way to earn revenue directly from their audience with membership gifting, a feature comparable to gifted subscriptions on Twitch. This will allow viewers to buy channel memberships for other viewers. For…

Since the emergence of YouTube in 2005, the prevalence and impact of video marketing have skyrocketed. YouTube changed the game by allowing everyday users to upload, publish, and market their video content directly within the search engine.…

Meta recently shared an analysis of how professionally produced content performs compared to “everyday life” content. The data suggests that lo-fi content is a major contributor to ad recall and content views for brands. Why are we seeing…