Google Ads API version 14 has been rolled out with several major updates, including new features to support the move from Universal Analytics to Google Analytics 4.
Why we care. Version 14 of Google…
Google has cut down the time it takes for the new Search Generative Experience, which was opened to some users a few weeks ago by half the time. Google said it released a “major improvement that reduces…
Google News Showcase is coming to the US this summer; this is after launching News Showcase in October 2020. Google also made updates to the follow tab on Google News and has re-announced the launch of Google Reader Revenue Manager which…
Google has released two updates to Google Bard, its AI chat bot. The first update is to make Bard better at mathematical tasks, coding questions and string manipulation. The second update is to allow you to export tables that Bard…
The Google Ads advertiser interface and console is currently down, going down at about 9:10 am ET this morning. Advertisers are trying to login to manage their accounts but they are presented with a…
The launch of Perspectives poses a challenge for content creators to up their content production game. It is a step toward Google’s narrative of writing content for users first.
Today, most SEO content is “keyword-first,” aiming to…
Google has added six new dimensions and metrics in the new Google Analytics 4 audience builder. These metrics should help you track your website metrics and goals in more detail using the audience…
With 39 million views, Netflix’s “Wednesday” earned the top spot on YouTube’s Cannes Ads Leaderboard 2023, a roundup of the top global video ads since last year’s festival.
Leading video ads trends.…
Last month, I shared my first GPT-enabled Google Ads script. It identifies missing RSA headlines and suggests new variants.
This month, I wanted to push the limits of GPT a little harder and see if I could get it to write my next script…
Google Bard can now use your device’s precise location to provide better local results to your questions. When you go to Google Bard, a popup dialog may show up that reads “To get more relevant responses, you can also choose to let Bard…