Digital Marketing

Every marketer measures the impact of their activity but do they truly know the effectiveness of their activity and advertising spend? For the majority of marketers, the overwhelming answer is no.…

In a wildly dramatic and painful-to-watch session, TikTok CEO Shou Zi Chew testified before Congress in a hearing that will determine the future of the social media app. Just as US user adoption hit 150 million, the CEO faced tough…

Most of the talk surrounding generative AI and SEO centers on content creation. But tools like ChatGPT can help with other specific functions beyond cranking out whole blog posts at scale. Editing and refreshing content is a vital part…

Technology news publisher The Verge has published a 600-word article filled with ChatGPT content and a heavy dose of sarcasm that has been outranking more in-depth, well-research and arguably more helpful content written by humans at…

Instagram unveiled two new ad products to offer businesses additional avenues for discovery and increased visibility – Reminder Ads and Search Result Ads. Reminder Ads. Instagram collaborated with brands like Starz to experiment with a…

In paid search, your most effective and cost-effective strategy should be to leverage your own valuable brand equity. Your online brand space is where you should be most confident at securing…

I had a financial accounting professor back in college who refused to give an “A” on an exam, even if you got all the answers right if the way you got to the answer did not align with her methodology.  For her, it was less about right…

Microsoft has unveiled a new approach to search advertising that aims to help businesses more effectively reach their target audiences in the retail media space. This innovative category-based targeting solution aims to address the…

Microsoft has just announced a non-targeting solution to help brands to leverage keywords without the constraints of traditional keyword targeting. The approach aims to maximize reach and performance for advertisers while simultaneously…

Google Search Console to show event rich results errors for missing locations 2022: Google Search Console’s rich results report could now show you more warnings for event structured data markup if the event is missing a location.…