Digital Marketing

Enterprise businesses face a distinct SEO challenge. Their websites often house thousands of pages and diverse elements such as expansive product catalogs, sophisticated ecommerce functionalities, and even sprawling networks of franchise…

Wix, a leading web development platform, has recently integrated IndexNow into its services, optimizing the speed at which new content on premium sites gets indexed by search engines. This development is especially crucial for the millions…

Microsoft has launched a new performance report within Bing Webmaster Tools that incorporates new data that Bing never reported on. Previously, Bing only showed web search and crawling data, now this report gains metrics on Bing Images,…

Google shared the latest updates to Google Ads’ automatically created assets and conversational experience to help more users leverage artificial intelligence (AI) to improve ad campaign efficiency. The latest features focus on…

Meta Verified is being rolled out to businesses on Instagram, Facebook and WhatsApp.  Mark Zuckerberg announced that testing will begin in select counties on Facebook…

Google has launched a new report to help brands identify checkout problems. The Checkout Journey report displays the count and percentage of users who initiated…

Microsoft Advertising has launched a new video ad offering called Video and Connected TV (CTV) ads. You can use this feature to create online video and CTV ad campaigns right within the Microsoft Advertising platform.The new product…

When most of us think of online advertising, we think of Google Ads.  Or, if we’re talking retail and shopping, we might think of Amazon, Walmart or Target ad buys. And, if you’re a B2B, you might think of Microsoft Ads and LinkedIn…

The significance of link building: Fueling SEO triumph Wonder why link building matters? Imagine it as a virtual endorsement – search engines recognize your credibility and trustworthiness when other websites link to yours. Link…

In an ongoing federal antitrust trial, Google’s advertising practices are spotlighted this week. Jerry Dischler, Vice President for Google’s advertising products, testified that Google adjusts its advertising auctions to meet revenue…