Ray Samora 549 posts 0 comments

In an ideal world, guarding your most valuable asset, your brand, would be effortless. But take off those rose-tinted glasses, and you wake up to the reality that competitors are posing threats to your brand in…

Agencies can often fall into the trap of thinking that clients are happy if they increase their marketing investment.  Similarly, we assume that employees are happy if we’re focusing on culture and…

With just a few strategic pieces in place, content marketing can work outrageously well. Businesses that blog generate 67% more leads than businesses that don’t blog. They also get 55% more…

As a part of the program, grant recipients will be offered dedicated partner support, seed funding invested into the development of their channels, and the opportunity to participate in bespoke…

Risk-taking is part of any marketer’s job. No strategy is guaranteed to work. I like to think of myself as a calculated risk-taker. Because I have TSA PreCheck and monitor my flight status from home,…

Businesses know they need an engaging, scalable way to connect with leads and customers. That’s why they’ve invested big bucks in marketing automation tools, chatbots and other technologies to…

Walmart released its Q3 earnings this week and things were looking up for the retail giant. Their advertising revenue grew about 30% since Q2. On the earnings call, President and CEO Doug McMillon…

Marissa Mayer, the former CEO of Yahoo, was Google’s 20th employee and the one-time leader of its search team, said Google is concerned about the declining quality of the web. The comments were made…

Day 2 of SMX Next starts with a keynote from former Search Engine Land editor-in-chief and now Google Ads Liaison Ginny Marvin. Marvin helps answer questions about how Google ads products and…

Talking about a recession isn’t always enjoyable. But it’s a situation that inevitably requires a shift in strategy and mindset to continue finding success in the face of economic headwinds.  Defined…