TikTok Launches Creator-Crediting Feature

TikTok is adding a new feature that will allow users to credit video creators and trend originators. By allowing users to tag, mention and credit a video in posts, it will encourage people to credit their sources of inspiration. Currently,…

4 Ways To Win With Video

Since the emergence of YouTube in 2005, the prevalence and impact of video marketing have skyrocketed. YouTube changed the game by allowing everyday users to upload, publish, and market their video content directly within the search engine.…

Meta Lists 6 Culture Codes For Advertisers

Meta recently shared an analysis of how professionally produced content performs compared to “everyday life” content. The data suggests that lo-fi content is a major contributor to ad recall and content views for brands. Why are we seeing…

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