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So far in our SEO Reality Show journey, we’ve shared the steps our expert agency has taken to build a strong SEO foundation for Edelweiss Bakery’s website and, eventually, improve its performance.  These steps include: Conducting…

Most people use social media every day — as many as 4.2 billion of us according to Statista. Because of this, it’s not surprising that we also use these channels to make purchases and to interact with brands. 54% use social media to…

Key performance indicators (KPIs) help you measure your progress. The term refers to a measurable value that indicates how effective a company is in achieving its key business objectives.  KPIs are used to evaluate the success of…

If your PPC (pay-per-click) campaigns aren’t performing as you think they should, you might want to make some changes to your PPC management. Even a small mistake or oversight could limit your performance, so you may need to stop, identify…

Staying aware of your competition is a good practice for any kind of business.  A competitor keyword analysis is one way you can gain insight into their digital strategy, so you can anticipate or incorporate their next moves. What is a…

With 2.74 billion monthly users, Facebook is the third most visited website in the world. This makes a prime platform for businesses in search of a target audience. Thankfully, Facebook caters to businesses with a range of advertising…

Google is rewriting title tags for a limited amount of pages in search results, often replacing the text with a page’s H1 tag.It’s known that Google adjusts titles in SERPs by making small tweaks, such as appending a business’s name to the…

With 74% of marketers worldwide using inbound marketing as their primary marketing approach, it’s no wonder that marketers across all sectors want to incorporate this practice into their ongoing strategy. But exactly what is inbound…

Here is an inside look at illegible Google product strategy notes, yea, you get to see the inside scoop at Google at what the company has planned next. Well, that is if you can read it. Satyajeet Salgar, Director of Product, Media…

Set a Realistic Business Development DirectionIf you don’t have the bigger picture behind your SEO proposal set, you won’t know where you end up.“The forecast is a great sense check on why you are doing this in the first place,” Gibbons…