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Two weeks after Ginny Marvin of Google asked what additional custom column metrics you'd like to see in Google Ads, Google has announced the addition of four new metrics. They include Search impression share, Click impression share,…

Google announced a new method for smart bidding controls named conversion value rules. Google now allows you to adjust conversion values based on characteristics like location, device, and audience. After a conversion value rule is…

So you may remember Lily Ray, she was on vlog number two where I went to her office in NYC and spoke about SEO topics at her company named back then Path Interactive. Well, post vaccination, Lily and Paul VanHevel came to my office…

Last week we were the first to report on the change Google made around its titles in the Google search results. In short, Google seems to be showing less titles from the title tags than it did the week prior. Google has been…

Google AdSense has added three new settings to Auto optimize feature in your optimization experiments. These new methods include select traffic, block a style and block an experiment.(1) Select traffic:This setting lets you select…

Google’s John Mueller offered advice on how a new site should approach ranking for head term keywords.The question was from a publisher who was unhappy with what was perceived as a poor quality web page. Mueller explained why that…

Google’s Danny Sullivan hears the criticism of the recent page title rewrite update and suggests a way that it could be improved.Since last week Google has been replacing titles in SERPs for select pages. SEOs believe Google is doing this…

The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.In today’s episode of Whiteboard Friday, Moz’s own SEO expert, Tom Capper, talks about the untapped…

Before you start: what do you know about SEO split-testing? If you're unfamiliar with the principles of statistical SEO split-testing and how SplitSignal works, we suggest you start here or request a demo. Greetings, SEO aficionados! Do you…

Google's John Mueller said on Twitter that the search company has no plans to separate out indexing and visibility controls specifically between Google News, Search, Discover or Top Stories. If you are in Search, you can be in the…