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Microsoft announced Optimization Score for the Microsoft Advertising platform. Optimization Score available on the Recommendations tab in the platform. The Microsoft Optimization Score estimates and displays how well your account is…

While search marketers can get bogged down worrying about high quality content, successful link building strategies, and technically sound sites, when it comes to SEO, we need to take a step back and look at the what and why in order to get…

Setting up a Google Ads campaign seems pretty straightforward and, for the most part, it is. There are some common pitfalls, however, that are easy to stumble over if you don’t know any better. In this post, I’ll talk about some of those…

When you set up a business website or blog, the primary goal is to attract visitors and, hopefully, have them convert into paying customers further down the line.Google Analytics (GA) allows you to measure the metrics behind these goals, as…

If you want to effectively communicate with customers in your market, you have to know who they are. Think about this statement in terms of a public speaker. If the speaker doesn’t know their audience, they risk choosing a topic the…

As a premier search engine, Google matches web pages to your search terms accurately and efficiently. It can return millions of results in less than a second. Sometimes, users need to filter through thousands of SERPs for the information…

Google's John Mueller said recently on Twitter that when it comes to images, images being unique does not mean the image is higher quality. John said "IMO with images in particular, uniqueness isn't equivalent to higher quality."So…

John Mueller from Google posted a reminder or PSA on Twitter this morning saying "having a dedicated page for some seasonal sales events is a good idea for ecommerce sites." This is advice from July, just a few months ago, that John…

Although not an essential skill, the proliferation of coding in SEO has had a fantastic impact on the speed at which tasks can be completed.There are, however, some foundational skills that are well worth mastering before learning to…

Microsoft announced Microsoft Start, which looks and feels a lot like its own version of Google Discover. Microsoft describes it as a "personalized news feed and collection of informational content provides news from premium…