Chris Barnhart 9408 posts 0 comments

We've covered the topic of Google passage ranking with tons of articles over the past several months (just do a site search here for that topic). But in this past Google video hangout with John Mueller, John explained in a nice way…

I found it super interesting to listen to a dialog between a new German startup and Google's John Mueller. The conversation leads to John Mueller explaining that new sites can ultimately use internal linking to funnel Google through…

Google announced that beginning on September 15, 2021 Google will enforce correct unique product identifiers (UPIs) for your products uploaded to Google Merchant Center, even for free listings. Google said it is "expanding this…

Needless to say, Google’s core updates can make or break a site. But what if the core updates were stabilizing? What would that mean for sites and for the SEOs who work on them?The modern “core update era” has produced some of the most…

Explain the Client’s ‘Room for Growth’ With Specific MetricsAnother crucial aspect for you to set a shared success definition is mapping the client’s search real estate.Analyzing their status quo and their competitors on specific key…

If you are a regular social media user, you might already be aware that influencers and celebrity endorsers are the backbones of social media marketing. Users are way more likely to believe a person than a company. That’s why influencers’…

According to Google, your bounce rate can increase by 123% if your page load speed increases from 1 second to 10 seconds. Luckily, the tech giant has since offered a suite of valuable tools to help you improve your page load speed and…

In a Google Webmaster Office Hours Hangout, Google’s John Mueller was asked whether a call to action placed at the top of the page and above the main content would trigger a negative ranking effect. John outlined two scenarios under which…

The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.“Who has X near me?”This customer FAQ has become all the more important since 2020, with the public…

Do you know which tasks your competitors are spending time on for their SEO clients?You probably have some educated guesses, but actually knowing where others are spending their time helps you avoid any missed opportunities.Also, knowing…