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Google announced a new tool to help you import your offline conversion data into Google Ads. Yes, this is about giving Google your first-party data so you can do better targeting and to help you measure your offline conversions.The…

Google's John Mueller issued a PSA, public service announcement, the other day on Twitter saying not to redirect Googlebot when using geotargeting redirection techniques. I mean, he said if you do this, it might cause big indexing…

I believe one of the most searched on phrases at Google.com is the term . Well, the number one searched on phrase at Bing.com, Microsoft's popular search engine, is also .I guess that shouldn't be a huge surprise but I do wonder how…

Google’s John Mueller was asked about how many search queries the MUM algorithm was affecting. John said he didn’t know and then explained that the Google MUM algorithm is multi-purpose and could be used in contexts beyond just…

Google announced it is experimenting with a new feature that allows users to see search results while on a web page, without having to click back to the search results. The goal is to help users compare search results and make it easy to…

Keyword-rich anchor text has long been an SEO best practice.Why?Because it’s a way to signal to search engines about what type of page your link is pointing to. That information is believed by many to play a role when it comes to ranking…

Alt text is used to help computers read images.But can alt tags affect your organic search rankings?Read on to learn whether there is any connection between alt text and improved Google rankings.The Claim: Alt Text is a Ranking FactorWhat…

Google Search is no longer supporting the Internet Explorer 11 web browser, as the company says: “We did the math. It’s time.”Malte Ubl, a software engineer at Google, made the announcement on Twitter noting it’s especially good news for…

Holiday shopping is starting early this year, and a new report from Microsoft aims to make marketers aware of changes to customer expectations.Microsoft identifies four key shifts in the marketplace this holiday season:Shoppers will start…

Want to use Python, but don't know where to begin? Britney and Pumpkin are here in their second episode as co-hosts with more great tips on how to get started! Click on the whiteboard image above to open a larger version in a new tab!Video…