Chris Barnhart 9408 posts 0 comments

What is Native Advertising?Native advertising (also known as sponsored content or spon con) involves creating digital ads that are indistinguishable from other types of organic content. In the example below, we see a native ad on display in…

When I ask people why they’re not active on LinkedIn, I get the same responses repeatedly.LinkedIn is boring and intimidating. I don’t know what to say. I tried LinkedIn for a few weeks and barely got any bite. Nobody reaches out to ask…

Google's John Mueller was asked if opening links in a new window versus the existing window (tab) would make a difference SEO or ranking wise in Google. John said no, there is no difference for ranking purposes.I know, a very simple…

Google's John Mueller was asked if the button attribute is treated like a link attribute. The answer was a straight forward, "no." John said on Twitter "buttons aren't links and don't inherently have urls attached to actions, so we…

Fabrice Canel from Microsoft said that Microsoft tries to check your site's XML Sitemap file one per day. He said on Twitter "we attempt looking at sitemaps once a day."Fabrice added that "Sitemaps is a great way to tell search…

Google is testing a larger font and larger search bar in the mobile search interface. This was spotted by Brodie Clark, who posted two images on Twitter. I made those images into an animated GIF so you can visualize the size…

Microsoft Advertising announced a new ad format for Bing Search named health insurance ads. Microsoft said advertisers are already seeing a 4X increase in return on ad spend (ROAS) and lower costs per acquisition (CPAs) with this new…

E-A-T (Expertise, Authoritativeness, and Trustworthiness) is a concept Google first published in its 2014 edition of the Search Quality Guidelines.These guidelines are used during Google’s search quality evaluations, in which it hires…

In the wake of the COVID-19 pandemic, for those of us in the Local SEO world, one thing is clearer than ever: if you want your business to make an impact in your community, a strong local online presence is an absolute must. In addition to…

The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.I originally made this case back in January 2018, and it’s hard to believe that’s almost four years ago…