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What is CPA Marketing?Cost per action (CPA) marketing offers a commission to an affiliate partner after their readers complete a specific action. When an affiliate or influencer promotes your products or services to their audience, you’ll…

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it…

We know that in search, not all things are created equal.Not every tactic will yield the same results.Not every link has the same value.Not every keyword you rank for is valuable.We tend to spend an inordinate amount of time thinking about…

Brodie Clark posted a poll on Twitter that has about nine-hundred responses, asking "which search engine has the best chance of competing with Google over the next 10 years?" The search engine that got the most votes was DuckDuckGo,…

First, sorry for the static in the beginning, it stops after 30 seconds. This week, we had another Google search ranking algorithm update to report on, but at least Mordy Oberstein from Semrush proved I am not crazy about reporting on…

Daniel Waisberg of Google asked on Twitter how would you use the data, if Google let you export more data from Google Search Console. Specifically, Daniel wants you to tell him about the performance report data and why having more…

Google My Business seems to have added a new business attribute named "crowd." In this, you can mark you business as being LGBTQ+ friendly and a transgender safespace. We covered that Google showed the LGBTQ+ friendly on some…

Google's John Mueller admitted on Twitter that sometimes black hat SEO and risky practices work and you don't always get caught. But he added that sometimes you can get caught and "not getting caught doesn't mean it works." But he…

Google's John Mueller said a bit ago in a video hangout that the author of an article is not a direct ranking factor. He said this when he was asked if it matters if you have a recognized and authoritative doctor write or review your…

MarketMuse recently released a free version of their sophisticated AI powered content writing tool. This tool automates the content creation process so that the team can focus on the content plus it provides insights to help optimize the…