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Google's John Mueller said that the search engine does not classify the type of site you are based on the technology platform or infrastructure it uses. So if you use WordPress for your site, it doesn't mean Google will say your site…

In part two (part one over here) with Miriam Schwab is the co-founder and CEO of Strattic, a static hosting and publishing platform for WordPress, I asked her about what is less stressful. Is agency work less stressful or is the…

Google's John Mueller said that when it comes to Google trusting a website, "when it comes to trust it's definitely not a matter of just links that are pointing at a website." He first said that trust is not something Google has a…

Google and Microsoft announced new partnership deals on the ad side. Microsoft Advertising now partnered with Shopify to integrate your products on your Shopify with your ads on Bing Search. Google Ads partnered with BigCommerce to…

Google's John Mueller was asked if energy supply types of websites would fall into the YMYL, your money - your life, category and thus have to hold to a higher standard for E-A-T concepts. John said, he doesn't have an "absolute…

Google, the other week, announced a new simple Python script that lets advertisers with many keywords and ads simplify the tracking and removal of ad violations that might lead to more serious penalties with Google's three strikes and…

Google’s John Mueller answered a question in Google Office-hours hangout about improving trust with Google. Trustworthiness, along with expertise and authoritativeness are a hot topic. Mueller addresses the topic of trust factors in his…

In a Google SEO office-hours hangout Google’s John Mueller offered a broader definition of what content quality really means. His definition expands on what it means to have quality content and can help publishers who are experiencing…

What on earth is co-citation, and is it a Google search ranking factor?You may have heard the term co-citation in your SEO wanderings, often in discussions on link building and typically in conjunction with another term:…

If you want to thrive in a competitive marketplace, you have to assess the condition of your business, inside and out. Internally, you have to understand what you’re doing well, and where you could improve. Externally, you have to consider…