Chris Barnhart 9408 posts 0 comments

Google's John Mueller was asked if using "admin" or "author" for the author name on articles would be okay for some web sites. The answer was not 100% clear, but he suggested for YMYL categories of sites, it's best to stay away from…

The other day I asked John Mueller on Twitter to confirm that Google can handle and not confuse the titles in the SVG images with the page title. Turns out, John answered this question back in May saying that titles in SVG images are…

Writing is something everyone does every day. Shopping lists, work emails, and even Whatsapp messages are examples of writing we all do, all of the time. So why are we daunted about writing something longer? Perhaps because of knowing it…

Google published an article encouraging developers and publishers to use the new (and experimental) “importance” priority hint attribute which can help improve Core Web Vitals and the user experience.The Chrome browser team shared an…

Google’s Discover feed is legitimately one of the more elusive organic ecosystems. Ranking on the Google SERP itself involves an optimization process that is at least somewhat tangible. Discover, however, is a personalized feed. This means…

Using Google Analytics can help you drive more traffic, refine your users’ experience, and track your business goals. But with so much data available in Google Analytics, how do you know which metrics to track?We’ll share some standard…

Dynamic search ads refer to a type of campaign that allows advertisers to capitalize on queries that might not have otherwise triggered their ads. They can be a great source for identifying new keyword options that you might not have…

Google’s web search algorithm doesn’t care what’s in an image. All that matters is it’s marked up with the correct structured data.Whether it’s an award-winning photograph, or a blank square, it’s all the same in terms of the SEO value it…

Paid media used to be pretty simple: you chose your keywords, set bids, drafted your ad copy, added negatives, and tweaked as needed. Over the years, though, paid advertising platforms have become more and more complex. With that, there are…

A crucial aspect of improving your SEO performance is reporting. By reporting on what you’ve done, you can analyze the data you’ve collected, and learn from it.  In this Daily Fix series, we’ll show you how to create clear, insightful…