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News search has gotten complicated, and it’s more important than ever to stay up-to-date with the latest best practices in news SEO.Christine Liang, the SEO Director at The New York Times, brought solutions to the 2021 News and Editorial…

Geofencing is a marketing technique used to identify potential prospects based on their location. The beauty of geofencing is that you can leverage hyper-specific location information to engage folks, using their location as an indication…

How can you consistently lead the news in search when hot stories are breaking?That’s a difficult enough task on its own. But publishing success isn’t only about dominating in Google News. Far from it.Building a viable news business…

Local businesses have a unique challenge when it comes to marketing. While you might think that online marketing for local businesses should be easier because they operate in a smaller area, in fact, it is often the opposite. Local…

Today’s Ask an SEO question comes from Emmanuel in London, who asks:“How do I drive traffic to my key landing pages when it’s being distributed to other informational pages?I am trying to effectively implement more keywords on my home page…

In a Google Office-hours hangout John Mueller was asked a great question about how Google Search Console (GSC) reports impressions now that the first page of the search results are shown with a continuous scroll format.Continuous (Infinite)…

Google has announced that your app campaigns within Google Ads no longer require manual deep linking. You can now select the option to direct users to the app homepage even if your app does not have deep links implemented.Having deep…

Google added to the Search Console Search Analytics API Discover and Google News data that it added to the web interface earlier this year. Google also added support for Regex with the query and page dimensions.As a reminder, in…

You’ve built your fantastic website and filled it with amazing content. What’s left to make it a search engine sensation?Inbound links!No matter how much you optimize your HTML or how well you write your content, your webpages will not see…

First, please go read Google throttled non-AMP page speeds, created format to hamper header bidding, antitrust complaint claims story on Search Engine Land. In short, the claims from Attorney General Paxton said that Google throttled…