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Bryan Cush, the co-founder of Tidal Health Group, a healthcare marketing company, stopped by my office to chat SEO and healthcare marketing. Bryan is pretty technical and is able to bridge that with his deep understand of medical and…

Google has added a read receipts setting to the Google My Business messaging platform. Now you can decide to show your customers who are messaging you via Google Maps and Search if you read their message or not through read…

Google has now killed off getting traffic for ranking for Google Doodles. Back in the old days, if you wrote a news post about a Google Doodle, and if you could rank in the top stories carousel or news box, it would send tons of…

Google's John Mueller was asked how Google detects and determines if a piece of content is written as a guest post? John said "we use lots of different signals to try to figure out what might be a guest post." He added, it is not just…

Google announced that it is not only showing more flavors of deal badges and showcases but also has added more reporting to the performance report in the Google Merchant Center to report on these deal badges.Google said "this year,…

Google’s John Mueller, in a YouTube Office-hours hangout, answered a question regarding title tags and search rankings. He addressed whether title tag rewriting impacts rankings and also what effect adding the company name to the beginning,…

In an Office-hours hangout Google’s John Mueller answered the question of what algorithm factors are used to decide title tag rewrites. Mueller offered suggestions for a proactive approach for dealing with the title tag rewrite problem.What…

When Google released Penguin 4.0, Google said that update was about devaluing links, not demoting links. Meaning, Google would simply ignore the spammy and bad links and your website would not be demoted because of those links. Well,…

Google has a special Doodle, Google logo, on its home page today and last night for Halloween. The theme of this Halloween Doodle is around wishing Google searchers an "imPECKable Halloween."Google wrote on its Doodle page "Time…

Google Lighthouse is the top recommended tool for measuring Core Web Vitals and other performance metrics.So it must affect SEO, right?Wrong.If the questions asked by SEOs are anything to go by, the power of Lighthouse is grossly…