Chris Barnhart 9408 posts 0 comments

There is a schema property named significantLink which is a way to communicate in your markup "one of the more significant URLs on the page." Ryan Jones asked John Mueller of Google how Google may take any hints from that schema…

Google is constantly, for years and years, saying it does not use click through rate (CTR) for search ranking purposes. John Mueller of Google was asked this again and he said "if CTR were what drove search rankings, the results would…

Google posted a new job opening to become a spam fighter at the company. The job title is a Search Quality Analyst and it seems to be an in-person job at the GooglePlex in Mountain View, California.Danny Sullivan, the Google Search…

We now have an official date for when Google will be bringing the page experience update factors/signals to desktop. Google said it will start the rollout in February 2022 and complete that rollout by the end of March 2022. The same…

Google has changed the name of its local business management product once again. I think that might be sixth time, or maybe more, Google has changed the name of this product. It is now known as Google Business Profile, no longer will…

It looks like Martin Splitt, a Google Search Advocate we all love, went back to his office, the Google office in Zurich, and snapped a photo of one of the doors where it has a sign that says "welcome back" near the automatic door…

Google confirms the Page Experience Algorithm update, which rolled out to mobile search earlier this year, will be applied to desktop search results.This update is slated to launch beginning February 2022 and will finish rolling out at the…

A technical SEO published a case study of how he solved a curious Crawled Currently Not Indexed problem on his site. While the solution he found might not be universal to others experiencing this problem, his method for identifying the…

Google My Business is no more—get used to saying “Google Business Profile” as the search company simplifies and renames its important local search tool.With the new name comes an all new way for businesses to claim their profile, which can…

This article is a contribution from the Search Engine Land mentorship program PPC mentee Luna Rocha. You can read more about the mentorship program and the partnerships for the 2021 cohort here. Luna Rocha is a…