Chris Barnhart 9408 posts 0 comments

Do you want to provide value to your clients so they will keep you on retainer?If so, one valuable piece of data you could provide for your agency’s clients is the return on investment (ROI) for specific marketing strategies.Demonstrating…

I am so sad to report that John Carcutt, an SEO many of us have known, has suddenly passed away. John Carcutt has been in the SEO industry for two decades, not only doing the work day in and day out but also sharing his knowledge…

Whether you’re looking for free SEO tools or for a more comprehensive SEO suite, there are plenty of options available. Below, we’ve broken down both free and paid SEO tools into different categories to streamline your research. From local…

Google recently released a spam update. Judging by how Google released several spam updates in a row followed by a core update this past summer, it would not be surprising if a core update is in the works, especially since the holiday…

Site structure is crucial for any enterprise SEO service to implement, but the essential optimizations go well beyond the scope of what’s seen in traditional corporate SEO.An enterprise site must adopt a digital marketing strategy that…

The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.It’s been a long time since Moz last published an in-house ranking factor study, and also a long time…

Google has talked about how machine written content is currently against Google's guidelines but some day might not be. We heard Google talk about this change in 2017, yes over four years ago, but still today, machine generated…

In part one, Bryan Cush, the co-founder of Tidal Health Group, and I spoke about how to use health data for content and search marketing and here we dig into using medical databases, local search and E-A-T & YMYL.How To Create…

Embedding videos on your pages can slow the page down and cause your Core Web Vitals scores not to perform well. But using lazy loading methods or other tricks to get the videos to score well with Core Web Vitals can cause the videos…

Google's Danny Sullivan has confirmed that Google will be releasing more search algorithm updates. This includes more core updates, more spam update and other search related algorithm updates. He said this on Twitter adding "we have…