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Building authority with Google is going to take more than publishing a site with just 30 pages, advises Search Advocate John Mueller.That’s especially true if the site has stopped publishing new content for a while.Mueller says this in…

Google’s Search Relations team gets together for a discussion on the future of SEO in the latest episode of the Search Off the Record podcast.The team of Google’s John Mueller, Gary Illyes, and Martin Splitt talk about the changes they’ve…

Have you ever wondered how your competitors drive traffic to their pages? Or how they choose the focus of their digital campaigns? Now you can fully satisfy your marketing curiosity with Top Pages — a stunning new feature that is only…

seoClarity published a research study of 750 billion and over 30 billion clicks, the largest CTR study ever. The massive research yields multiple insights into Google search CTR behavior that can benefit online marketing strategies…

Black Friday has gone from a US-only phenomenon to a part of the global lexicon in just a few short years. The most critical shopping day before the holidays, last year's ultimate consumer spending tournament was affected by the ongoing…

Last year, the whole world changed. As everyone around the globe was impacted by COVID-19, small businesses everywhere had to face the change head-on. They had to mitigate shutdowns, new safety requirements, and a tough economic market. We…

SiteGround has confirmed a serious issue that has caused Google to stop crawling many sites hosted there since Monday. Publishers are panicking as web pages and ecommerce store products drop out of Google.SiteGround has posted various…

Google Ads has a policy that it can immediately and without notice, suspend your Google Ads account, if you violate the Google Webmaster Guidelines. This is not a new policy, it goes back years and years but it may surprise some…

Back in 2007, Google came up with a mechanism for SEOs or site owners to verify that Googlebot is who it says it is through reverse DNS checks. But now, Google has also decided to publish a list of IP addresses that Googlebot will use…

Google's John Mueller posted a two minute video answering four SEO related questions on the topics of blocking CSS files, how to update a sitemap, deleting RSS files and reintroducing a site into Google Search. Most are pretty basic…