Chris Barnhart 9408 posts 0 comments

The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.Content marketing expert Amanda Milligan is back with three more ways to make your content more…

Are you sure you have a feel for your target online audience? Marketing itself is not rocket science, but consumer behavior sure can feel like it. Customers make choices based on many volatile factors, some of which are not at all obvious.…

Picture this: A client – or perhaps your new employer – comes to you with a site that is in dire straits.There’s clearly something wrong. Maybe traffic has taken a major dive, or it could be that pages aren’t even getting indexed.Other SEO…

It took about eight days for Google to rollout the November spam update, it started to roll out on November 3rd. This update targeted content spam efforts that went against Google's webmaster guidelines. It seemed to have a more…

I start off announcing the winner(s) of the Squid Game contest I had last week. Google finished the rollout for the November spam update after 8 days. That Google November spam update seems to be big, at least, it has some legs.…

When you think about the greatest brand storytellers of all time, which ones come to mind?Disney? Apple? Airbnb? These famous brands all have one thing in common: they put storytelling at the heart of everything they do.Stories grab our…

A few days ago in the Black Hat World forums I spotted a thread that I honestly thought was trying to fool me. It showed a screenshot of the Google Search results page, that had no results found, but where Google added these animated…

Google now has the scroll-to-text feature for sitelinks in the Google Search results. Google launched these with featured snippets in 2020 but has been testing it since 2018, and it seems to now work for some sitelinks. It is a…

Since 2016 and especially in 2018 Google has encouraged publishers to engage with voice search with structured data. Google adopted the speakable structured data and brought Guided Recipes to search console. Google built and on-ramp to…

Google added to the help documentation for the logo schema/structured data that you can now use ImageObject type to specify an organization logo. This is in addition to just the URL type.Google said this provides more flexibility for…