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SiteGround web hosting suffered a significant four day outage beginning Monday November 8, 2021. It wasn’t until November 12th that they tweeted that they had resolved the problem. Many customers lost rankings in Google and a significant…

Sites hosted on SiteGround last week found themselves not being crawled by Googlebot, Google's crawler. The issue seemed to have been an DNS issue between the provider's partners (AWS) and Google according to the hosting company. The…

In part one, Bryan Cush, the co-founder of Tidal Health Group, and I spoke about how to use health data for content and search marketing and in part two we dug into using medical databases, local search and E-A-T & YMYL. In part…

Ever see a chart in your page experience report or core web vitals reports that shows core web vitals data and then doesn't and then does again? If you do, you are not alone, it means you are "teetering on the edge of having enough…

Google's John Mueller confirmed again that bolding words and "important points on a paragraph" does help with SEO and rankings. But it is all relative, if you bold everything on the page, then it doesn't help, John explained.This…

Friday evening, Google Ads had a bug of some sorts that caused the cost per click (CPC) prices to skyrocket on many Shopping Ad campaigns. Google confirmed the issue on Saturday afternoon and resolved it going forward. The company…

Google has updated its Google Merchant Center policies to allow the sale and listing of medical tests kits in both the paid and free Google Shopping search results. This includes at-home results or lab results and over-the-counter…

Google’s John Mueller confirms bolding important text in a paragraph can help your site’s SEO as it allows Google to understand the content better.This is stated during the Google Search Central SEO office-hours hangout recorded on November…

Google’s John Mueller answered an Office-hours hangout question about the reasons why Google Discover traffic might all of a sudden stop. His answered covered ways to diagnose on-page issues and content policy violations unique to Google…

Google’s John Mueller was asked about whether search quality is quantifiable, meaning something that could be measured and expressed as a metric. John Mueller’s answer was surprising because he indicated having looked into a search console…