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Google published a new video about site migrations. John Mueller offered insights into how Google handles website migrations and how long they can take. The major takeaways are that site migrations can be difficult and that a comprehensive…

Google provides detailed advice for websites that need to target multiple locations, such as a business with offices in different states.This topic is discussed during the Google Search Central SEO office-hours hangout recorded on January…

The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.Way back in April 2021, I had the honor of announcing a new beta Moz product: Performance Metrics. It…

As the ball dropped in Times Square at midnight on January 1, 2022, many search engine marketers were tempted to check their analytics and rankings.It appears that Google has replaced Santa as the purveyor of the “Naughty or Nice” list in…

Today’s Ask an SEO question comes from David in Craughwell, Ireland, who asks:“When checking my and my competitor backlink profiles, I come across many links from firebaseapp.com and web.app domains.These domains have high DA but the pages…

Google Maps, the map interface, is testing displaying review snippets, short selected reviews, directly under the name of the business or organization in the map interface under the pin. This was spotted by Allie Margeson who said on…

Are there upsides to the volatility inherent to SEO with all of its Google updates, changing consumer behaviors, and constantly evolving technology?And just how important are Core Web Vitals, anyway?I had a chance to catch up with Lillian…

Google's John Mueller confirmed that the search company's 2014 guidance with faceted navigation remains true today - do not use non-standard URL encoding. That means do not use commas, brackets or other non-standard URL encoding in…

With Google's new effort to get business owners to manage their business listing in web search and not in the Google Business Profile manager, formerly Google My Business, Google is now using large overlays to tell businesses they can…

As promised, Google has released the desktop version of the page experience report in Google Search Console. The desktop version is pretty similar to the mobile version, as you'd expect. With the page experience update algorithm…