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A landing page is a webpage designed to persuade users to take one specific action. For example, having users sign up for a newsletter, purchase a product, or RSVP for an event.Users typically arrive at landing pages via a pay-per-click…

What Is Local SEO?Local SEO is the process of optimizing your online presence to increase local traffic, visibility, and brand awareness. Common tasks include: Optimizing your Google Business profile Finding local keywords Creating locally…

Submitting your website to search engines is how you let them know it exists.Google and other search engines may eventually find your website on their own. So it isn’t always necessary to manually inform them. But submitting your website…

The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. You know GA4 is coming, and last week Dana took you through some of the top things to be aware…

At Google’s annual Search On conference, the company announced seven new features and updates to local search. These updates will significantly enhance how people explore neighborhoods, businesses, and restaurants in Google Search. The…

Google has finished rolling out both the September 2022 core update and product reviews update on Monday, September 26th - yes, there is a lot of confusion. Google fixed a bug with the local search rankings and service area…

Google's John Mueller said that your site or page would not be removed from the Google Search results over page speed issues. He was asked about this on Twitter and said no, page speed wouldn't lead to your site on the basis of page…

Google is testing the placement of the Things To Know section on the right-side panel. Typically, you find these within the main search results in the middle portion of the search results.This was spotted first by Punit on Twitter but…

There are some brands that have generic names that have become more popular than the actual meaning of the word. In those cases, Google Search may rank or show information about the brand over the meaning of the word.Google may have…

Digital marketing talent—especially those specializing in SEO, content, email marketing, and PPC—remains in top demand. With 92% of hiring managers reporting difficulties finding skilled talent,…