Chris Barnhart 8174 posts 0 comments

Microsoft is testing moving the lock icon in the Bing Search results snippets from the left of the URL to the right of the URL. Well, most of the time you don't even see a lock but when Bing is testing it, Bing has…

Google is testing placing the year the company was established on Google Ads. The ads have "established in" next to the ad description, so these seem to be ad extensions on the ads.Brodie Clark spotted this and posted a…

Google's John Mueller said the link best practices SEO documentation on its website are still "good guidelines" for both SEO and overall "accessibility & UX reasons." The guidelines are only about 14 months old, so…

What Is the Buyer’s Journey?The buyer’s journey (or purchase journey) is the process a customer typically goes through before making a purchase. From the moment they identify a desire or need to when they decide to buy.Understanding the…

Google’s latest attempt to meet privacy concerns and regulations (IP proxies) is causing a bit of a stir. Thanks to Anu Adegbola’s investigative research, initial plans were uncovered. Now that we’ve had a bit to process, we’re going to…

What Is Affiliate Marketing?Affiliate marketing is a performance-based strategy in which businesses reward affiliates for attracting new customers through their marketing efforts.It involves three key players: the merchant (or company), the…

If you’re an SEO professional you might be working on a site that redirects the home page to a subdirectory, for example redirecting to a country specific version of the site. Or, using placeholder content linking to the main site’s home…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google says it has taken some action on Parasite SEO. Google said…

Google’s John Mueller offered an insight into why the domain name migrations between multiple language versions of the same website turned out vastly different even though the same process was followed for each of three websites. Migrating…

Google DeepMind published a research paper that proposes language model called RecurrentGemma that can match or exceed the performance of transformer-based models while being more memory efficient, offering the promise of large language…