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Dramatic changes in consumers’ behavior and informational needs caused by the pandemic have been driving content marketing trends and opportunities through the roof.As consumers shifted online en masse and the world as we knew it was…

Hey, wait didn’t we already write something about this?Why isn’t this blog post ranking on Page 1 for anything yet?Should we update this content or create a new one?These are common questions when working on a content team. If you find…

My content and social media team is growing – and fast.With these changes comes an avalanche of strategic and logistical tasks requiring constant attention.Through it all, I find myself returning to the same basic philosophical questions…

This post was sponsored by Paved. The opinions expressed in this article are the sponsor’s own.Online advertising is one of the most popular, effective ways to increase brand awareness, traffic to your site, and overall revenue.However,…

Watching and sharing videos just might be the world’s favorite pastime. In fact, it’s a daily event for countless people of all ages.A video that goes viral can acquire millions of views by sharing through a wide variety of social media…

The formula to creating strong online copy is simple: Create for the user first, and the search engines second.But problems lurk. Sometimes a writer is focused solely on the user without considering SEO – or the complete opposite.The latter…

Technology and evolving consumer behaviors are making content creation increasingly challenging.And if content doesn’t perform, it impacts ROI – big time.Everyone involved in the content marketing process – creators, marketers, and agencies…

Guest writing for industry publications is a great way to establish yourself as a thought leader and even earn credible backlinks. However, building rapport with editors is easier said than done.Writing for industry publications, whether…

Hiring just any content marketing agency is easy. If you need to start pumping out content quickly, there are plenty of options out there.However, finding the right agency – one who truly understands your business and can help hit your…

On the Internet, people can easily ask others what they are thinking. This sets up a whole layer of possibilities if you can build and manage an effective band of brand ambassadors.Ambassadors can help prospects learn more about you and…