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Top Story Text goes here.  Text goes here.  Text goes here.  Text goes here.  Also on this day Justice Department homing in on Google Ad Manager in antitrust probe 2020: The feds were interviewing publishers…

Microsoft’s bid to buy Yahoo, Day 4 In 2008, there were some big developments following the news of Microsoft’s bid to purchase Yahoo.  Google wasn’t happy about the news. The company objected, suggesting that the move would hurt…

Before I started in digital marketing, my career involved quite a bit of foreign language translation work. Since I left that path and started working on websites, I’ve worked on many websites for international businesses in my SEO…

How Google uses AI in search In 2022, we learned more about how Google was using AI in search – for understanding language for query, content and ranking purposes. The overview covered in what ways AI and machine learning helped…

Weak advertising demand and competition from TikTok and other rivals yielded lower fourth quarter revenue and profit for Meta, Facebook’s parent company.  Ad revenue was down 4% to $31.3 billion at Meta’s advertising-supported…

Microsoft has revised its multi-channel strategy, which will be accessible for all advertisers on February 21st. Additionally, the audience ad bid modifier will no longer be visible in your campaign settings. Microsoft says “Instead of…

I’ll just come right out and say it… SEO should be a product because it is an acquisition channel for organic traffic and revenue.  SEO as a product largely means the business: Understands it operates in a digital-first world.…

Backlinks have long been considered a crucial factor in determining a website’s ranking on search. Historically seen as a vote of confidence, plenty of backlinks pointing to a website indicated that it is a trusted and authoritative…

Revamped Google Partners program finally launches In 2022, the changes to Partners program requirements, originally announced in 2020, finally took effect. Those changes were supposed to happen in June 2020 but were first postponed…

As reported earlier, we are now learning more about Microsoft’s plans to incorporate ChatGPT into Bing Search. Reed Albergotti said that it is not just ChatGPT from OpenAI that is being added to Bing Search but a faster and richer version…