In a post on X, Google AdsLiaisons answered the top questions about automatically created assets (ACA).
Now that automatically-created assets (ACA) for responsive search ads have rolled out in 8 languages, I wanted to answer some FAQs we’ve heard….
— AdsLiaison (@adsliaison) November 20, 2023
Google recently rolled out ACA for Responsive Search Ads (RSA) in 8 different languages, marking a significant step forward in digital advertising technology.
This feature aims to streamline the ad creation process, save valuable time for marketers, and enhance the relevance and performance of ads.
What Are Automatically-Created Assets (ACA)?
Automatically-created assets are a feature that enables the automatic generation of headlines and descriptions for RSAs.
The main goal of ACA is to assist advertisers in creating more relevant ads, thereby providing incremental conversion opportunities. This feature primarily benefits marketers seeking efficiency in ad creation without compromising ad quality.
How Is ACA Content Sourced?
ACA pulls content from the advertiser’s resources, including landing pages, existing ads, and keywords.