As Google’s March core update continues, there’s uncertainty surrounding the impact of advertisements on search rankings.
Google’s Search Liaison, Danny Sullivan, took to Twitter to address these concerns, stating that sites with ads can still rank well in Google search results.
Google Clarifies The Impact Of Ads On Search Rankings
Website owner Tony Hill brought the issue to light, inferring from Sullivan’s earlier advice that Google disapproves of ads.
“I can barely read through the main content of pages because I keep getting interrupted by things shoved in the middle of it… it is just an unsatisfying experience”
👆A complaint by @searchliaison about a site he was on.
We can all read between the lines on this one…… https://t.co/fsvNsvcsoY
— Tony Hill (@tonythill) March 21, 2024
Hill points out the prevalence of ads in Google’s search results pages, especially on mobile devices, and expressed concern that Google’s algorithms may unfairly target smaller sites that rely on ad revenue.
Sullivan clarified that “there are plenty of sites that rank perfectly well in Google Search that have ads, both sites big and small.”