This week’s Ask An SEO question comes from Andrew in Chatanooga, who wrote:
“I have a client who is a personal injury attorney with a last name that is the same as a major U.S. city (City Name Removed).
Google gets confused sometimes and puts his firm’s website on SERPs for that city plus our targeted keywords.
In Google Search Console, these queries keep gaining traction over other, legitimate queries. Is there a way to let Google know that his last name is not in fact the city that they think it is and is just his last name?
It’s an issue because his firm is located nowhere near [City Name].”
Hi Andrew,
Great question and the good news is that the answer will likely be easy for you to implement.
Yes, you can differentiate for Google between a location and a person or business’s name when the city and name are the same.
It’s even easier because you are a localized business with professionals who need to be licensed or board-certified.