The March 2022 Google Product Reviews update is now fully rolled out, Alan Kent from Google told me. The updated started on March 23, 2022 and ended 19 days later on April 11, 2022. Alan Kent told me “Sorry for the delay in response. It was almost… almost… almost…. Yes! The rollout is now complete!” Here is that response on Twitter:
Sorry for the delay in response. It was almost… almost… almost…….
Yes! The rollout is now complete!— Alan Kent (@akent99) April 11, 2022
This product reviews update was the 3rd version of this product reviews update algorithm, the previous two versions were the April 2021 Product Reviews Update and the December 2021 Product Reviews Update. The March version was updated to incorporate more signals and criteria in this niche ranking algorithm.
This March 2022 version was super slow to kick in but then on March 31st we saw some big volatility and then again on April 5th as well.
Google Product Reviews Update March 2022 Quick Facts
Here are the most important things that we know right now in short form:
- Name: Google March 2022 Product Reviews Update
- Launched: March 23, 2022 at around 12:00pm ET
- Rollout: Finished rolling out on April 11, 2022 at around 3pm ET