The coveted Google Trusted Store Badge has been around for almost a decade. In fact, Google stated that over 67% of users relied on Google ratings, price comparison and reviews to help make a purchase last holiday season.
A good customer experience is crucial in every industry, especially in ecommerce. That’s why Google announced its expansion of the Trusted Store badge to free shopping listings.
Earning The Trusted Store Badge
In this welcome change to online companies, the Trusted Store badge will be available to brands based on their Shopping Experience Scorecard.
If your brand consistently provides excellent shipping and returns services, you may have a Trusted Stores badge appear on your product listings.
The basis of earning the Trusted Store badge relies on performance of the following:
- Shipping speeds
- Shipping
- Return costs
- Return windows
These performance metrics are compared against other merchants within a relative category.
Here’s an example of what the Trusted Stores badge looks like:
The Shopping Experience Scorecard Explained
This program is available to you if you participate in Buy on Google or free product listings in the United States.
The Shopping Experience Scorecard keeps track of the experience you provide to your customers in numerous areas (listed above in the Trusted Store Badge section).