Google on Wednesday released a new directory of agencies and marketers participating in its Partners program so that companies looking to hire Google Ads experts have an easy resource to turn to.
However, for search marketers, the announcement meant a bit more: A recommitment to a program that previously lost a lot of good faith with marketers.
What happened? In February 2020, Google said it planned to change the requirements for participating partners, which included the doubling of the 90-day spending threshold. They also set an optimization score bar that would have disqualified half of the existing participants if they didn’t implement Google’s recommendations on behalf of their clients. The PPC community pushed back. Google never made those changes and ended up delaying the release of the revamped program for two years until its relaunch this past February.
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What are the new requirements? Google settled on the following requirements to participate: