Google is giving advertisers in the automotive industry a new tool to fuel their marketing efforts in the form of an ad unit customized for vehicle sales.
When people search for cars for sale, this new ad format shows vehicles to purchase nearby.
The shift in online consumer behavior has transformed over the past two years.
Not only are more people are turning to the web to find their next car, they’re making vehicle purchases online as well.
A Google study finds 89% of new car buyers researched their new vehicle online.
In 2021, 16% of new car buyers purchased their car online, up from only 1% three years prior.
Every industry needs to keep up with consumers’ rising expectations to buy online, even the automotive industry.
The Vehicle Ads Experience
When a user searches for cars for sale, they are met with options to either purchase or get the vehicle delivered.
The ad format shows images and specific inventory information, including: