Friday and Saturday, January 14th and 15th there may have been another unconfirmed Google search ranking algorithm update. This comes a few days after the unconfirmed January 11th update. There is some chatter but this time, the Google tracking tools are showing much higher volatility.
There does appear to be more volatility surfacing this morning, Monday, January 17th. It is a bit early to see, as the chatter is not lining up right now with what the tools are showing. Of course, it is a US holiday today, Dr. Martin Luther King Jr. Day. So that might result in less chatter, as some are off, but it wouldn’t directly represent why the tools are showing so much change.
So if you saw ranking fluctuations around this time, you are not alone.
Google Tracking Tools
This time, I’ll start by sharing what the tools were showing on Friday and Saturday, it seemed to calm down a but on Sunday.