Google’s John Mueller was asked a series of questions around the product reviews update on last Friday’s video hangout. In short, it will expand to other languages and countries, it probably does use machine learning and eventually it might be incorporated into the larger core updates.
As a reminder, we had two product reviews updates in 2021, one in April 2021 and the other in December 2021.
These series of questions came up at the 46:21 mark in this video, here it is if you want to play it, otherwise the transcript is below:
Expanding The Product Reviews Update
John basically said Google does plan to expand the product reviews update beyond just English, as we covered before – but he has no timeline for when that might happen.
Here is what was said:
AUDIENCE: So I have a few questions about product reviews, which is my domain. So I noticed that recently you made some moves in the US to promote product reviews, where there were real testing instead of just comparison. Do you have any time estimates of when we could expect these upgrades to be, like, in the market stack in French or German?
JOHN MUELLER: I don’t know, with most things, it’s something, where we tend not to pre-announce them. So it’s hard to kind of say ahead of time. And for some of these updates, the team moves very fast in kind of, like, rolling things out globally. And for other types of updates, it’s very slow. And sometimes there are also policy and legal reasons kind of that make things a little bit harder. So it’s always very tricky to give an estimate.
Re: the Product Reviews Update expanding to other languages Via @johnmu: We have nothing to pre-announce. For some updates, the team works fast to roll things out to other languages. For others, it’s slower. Policy/legal reasons can also impact things: https://t.co/RRk1Q67bzW pic.twitter.com/KTisK4pWDr