It’s easy to fall into a strategic rut in PPC.
Maybe you’re just sticking to proven tactics instead of testing.
You could be accustomed to using formulaic creative instead of adapting it to different target personas and search intents.
Or perhaps you’re abstaining from a channel because straightforward tactics get disapproved.
In this installment of Ask the PPC, we’re helping out Marcus from Idaho Falls, who asks:
What is an unusual way you have found success with PPC? I guess to clarify, how cna we think outside the box with PPC in fun and different ways?
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This post will be more focused on how to think creatively than specific tactics. For specifics, check out these great suggestions for paid search, social, video, and more: