Welcome back to the next episode of our SEO Reality Show! In previous episodes, we’ve looked at multiple steps that the expert agency took to increase the Edelweiss Bakery’s website ranking potential, including the process of creating strong blog content and checking for potential technical errors.
The bakery already had an existing ecommerce section before starting to work with the agency, but it was just a small section on the main page; there were no product cards or categories. The agency knew that to increase purchase potential, there needed to be a dedicated ecommerce page with the ability to view items by category and to add product cards for each item customers could purchase.
This episode will share how the SEO agency revamped the bakery’s ecommerce features in order to increase product visibility and online purchases.
The Process
The agency wanted to start with the design first in order to determine the structure of the page they’d use, which categories would be needed, and what the overall layouts would look like.
Their first step was to create a layout for the ecommerce “Shop” section of the site, which included two additional layouts:
- Category page layout: Allows users to browse different products by type, helping them to find the exact type of baked goods they’re looking for.
- Product card page layout: Provides additional detail about an individual product
Once these layout designs were created, the agency filled in the relevant information for each product card. Let’s take a look at the exact process, step-by-step.
Step 1 – Preparing mockups and design
To create the bakery store page, the agency used WooCommerce — a standard WordPress plugin with ready-made ecommerce features and templates. To complete the setup, the agency analyzed similar elements to when they prepared the site’s overall structure:
- The bakery’s competitor websites, (selected during the early stages of the agency’s work)
- Results for common sales-driven queries, including “buy bread online” and “buy sourdough bread”
Here’s a screenshot of a competitor’s category search result for “buy sourdough bread”:
This showed the agency what competitors were doing, and what customers may be looking for.