We all know that the last two years have been exceptionally tough for travel and tourism, from the biggest corporations all the way down to small local businesses.
For most, their focus has been on surviving long enough to benefit from the brief pockets of time when consumers were willing and able to venture beyond their own towns or cities.
But the travel and tourism industry is nothing if not resilient. And with road travel over the US Thanksgiving weekend alone almost back to pre-pandemic levels, there’s no better time for brands to invest in a revamped SEO strategy.
Consumers are already starting to plan their next trips. So how do you make sure that your business is the one they’re seeing first?
What’s Next For DMOs?
For destination marketing organizations (DMOs), attracting out-of-town guests to a large metro area has largely been their greatest revenue driver.
But due to state-based lockdowns, organizations such as Visit Philadelphia and Destination DC took on a revolutionary approach to their marketing in early 2021 by changing their focus and attention to the customers on their doorsteps who had largely been left out of previous marketing efforts: locals.
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By celebrating everything local, DMOs managed to turn an otherwise completely disastrous situation into widespread hometown pride and a critical revenue driver as local tourists looked for ways to staycation and explore closer to home.