Google is rolling out yet another confirmed Google search ranking algorithm update – the second Google Product Reviews Update of the year. So if you were hit by the April 2021 Google Product Reviews Update, you may see improvements if you made the necessary changes.
Google started to roll out the December 2021 product reviews update yesterday, December 1, 2021 at about 12:30pm ET. This impacts only English-language pages for now. Google said it will take about three weeks to complete.
As a reminder, the product reviews update aims at rewarding high-level product review content, above thinner product review content. It is not a core update, we just had one of those, this is aimed at product review types of content – like you see when you Google product name and reviews i.e. iPhone 13 Prod reviews.
Google Product Reviews Update Quick Facts
Here are the most important things that we know right now in short form:
- Name: Google December 2021 Product Reviews Update
- Launched: December 1, 2021 at around 12:30pm ET
- Rollout: It will take about three weeks to fully rollout
- Targets: It looks at product review content
- Penalty: It is not a penalty, it promotes or rewards “insightful analysis and original research.”