Google’s Performance Planner tool for Google Ads is receiving four updates to help users plan multiple campaigns, make informed changes, and more.
Performance Planner is designed to simplify the process of strategizing campaigns by providing insight into how specific changes will affect key metrics and overall performance.
You can use Performance Planner to estimate clicks, conversions, and conversion values for Search, Shopping, Display, App, and Local campaigns.
With the updates rolling out now, you can do even more with this tool.
It’s now possible to add previously ineligible Google Ads campaigns to your performance plans, understand why Google is recommending certain changes, estimate secondary metrics, and more.
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Learn about the new capabilities of Google Ads Performance Planner in the next section.
What’s New In Google Ads Performance Planner?
The latest updates in Google Ads Performance Planner will allow you to: