Google announced an English language product review update is rolling out today, Wednesday December 1, 2021. Product review pages that have made improvements since the last product review update may see them reflected in the new update.
The update is called the December 201 Product Review Update and will take three weeks to fully roll out.
This update is preceded by a Spam Update in early November and a Core Algorithm Update that finished rolling out at the end of November.
While some may feel it ill-timed or mean for Google to roll out updates during the busiest shopping season, so far these updates have not been especially disruptive.
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Yet it would be most unfortunate if legitimate product review sites unintentionally lost rankings during this critical time of the year.
A tweet from Google Search Central announced:
“Our December 2021 product reviews update is now rolling out for English-language pages. It will take about three weeks to complete.”