Google’s John Mueller answered a question about how long it takes for Google to recognize site quality. During the course of answering the question he mentioned something that bears a little more looking into and that’s the concept of how it’s important to Google to understand how a website fits into the context of the overall Internet.
How A Website Fits Into The Internet
John Mueller’s statement about how Google seeks to understand a website’s fit into the overall Internet as part of evaluating a site for quality is short on details, yet the emphasis he puts onto this and his statement that it can take months to complete the assessment implies that this is something important.
- Is he talking about linking patterns?
- Is he talking about the text of the content?
If it’s important to Google then it’s important for SEO.
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How Long Does It Take To Reassess A Website?
The person asking the question used the example of a site that goes down for a period of time and how long it might take Google to restore traffic and so-called “authority,” which isn’t something that Google uses.
This is the question about Google site quality:
“Are there any situations where Google negates a site’s authority that can’t be recovered, even if the cause has been rectified.
So, assuming that the cause was a short term turbulence with technical issues or content changes, how long for Google to reassess the website and fully restore authority, search position and traffic?